Dumb Friends League Rebrands After 115 Years of Compassionate Animal Welfare Denver (March 7, 2025) – For 115 years, Humane Colorado, formerly known as the Dumb Friends League, has been a national leader in animal welfare. Today, the organization unveiled a new name that better reflects its commitment to advocacy, education, and compassionate care for animals, their people, and the communities they serve. While the name has changed, Humane Colorado’s mission to end pet homelessness and animal suffering remains steadfast. “The new name honors our rich history while representing who we are today and the meaningful impact we make as leaders in animal welfare in Colorado and across the country,” said Dr. Apryl Steele, president and CEO of Humane Colorado. “This evolution is a natural step forward, reflecting our continued dedication to innovation in sheltering, rehabilitation, veterinary care, and community programs.” Since its founding in 1910, the organization has continually transformed to meet the evolving needs of pets and their people. The rebrand not only eliminates confusion surrounding the outdated term “dumb,” which was used to refer to animals because they lacked the power of human speech but also positions Humane Colorado as a compassionate and forward-thinking advocate for pets and their caregivers. “We are excited to enter this new chapter with a name that fully encompasses our mission and values,” said Janice Kercheville, chair of Humane Colorado’s board of directors. “This rebrand reflects the input of community members, donors, staff, and volunteers who helped shape a name and identity that will carry us into the next century of our work.” The rebranding process was guided by extensive research and collaboration over several years. A subcommittee of Humane Colorado’s board of directors worked closely with branding experts to finalize the name, logo, and tagline, ensuring they align with the organization’s mission to improve the lives of pets, people, and communities. Humane Colorado remains committed to embracing best practices and humane approaches that advance the well-being of animals and their caregivers. With this new identity, Humane Colorado is positioned for continued leadership and impact for the next 100 years. For more information about Humane Colorado, please visit HumaneColorado.org About Humane Colorado Humane Colorado, formerly the Dumb Friends League, established in 1910, is a national leader in animal welfare. The organization advocates for animals and the people who care for them through compassionate care and support services. Their initiatives extend beyond sheltering, focusing on lifesaving services, connecting families with homeless animals, and addressing barriers to pet ownership. Additionally, they emphasize enhancing the human-animal bond and innovative solutions to tackle contemporary challenges in animal welfare. Read More Trailblazing Women of Denver: Humane Colorado’s Century-long Legacy PersistsA New Chapter for a Leading Colorado Animal Welfare OrganizationHumane Colorado CEO, Dr. Apryl Steele, on KOA Colorado’s Morning News with Marty Lenz & Jeana Gondek Facebook TikTok Instagram