Brand Breakout

Our teams partnered with external brand experts to create a warm, modern logo that represents who we are and where we’re going through the following distinct but cohesive elements:

Community/people: We work in partnership with our compassionate community of staff, volunteers, patrons, and supporters, each of whom help bring an end to pet homelessness and animal suffering.

Compassion/heart: Compassion for animals and people is at the heart of our daily work. We nurture the well-being of animals, honor their dignity, and provide everyone who seeks or relies on our services the care and respect they deserve.

Embrace/interconnectedness: Our team of experts not only embraces bold change and innovation, but best practices that foster lasting human-animal connections.

Shelter/home: Central to our work in sheltering and equine rehabilitation is helping vulnerable animals heal, build trust, be themselves, and thrive in homes filled with love.

Mountains/Colorado: As an organization with deep and humane Colorado roots, we move mountains year after year to meet the growing needs of our neighbors, both human and animal, across our great state.

Equine profile: We provide abused, neglected, and surrendered horses and other equines with specialized care, rehabilitation, training, and new homes through thoughtful, informed adoptions.

Tail: Through our shelter, rehabilitation, veterinary, and community programs, we serve as a trusted leader committed to improving the lives of pets and horses in need.

Paw print: Taken together, these individual elements reflect the depth and breadth of our caring, impactful work for animals across Colorado.